Terms and Conditions for Advertising

Medical and Health Products, Devices, and Services on Lyttis

Welcome to Lyttis. These Terms and Conditions govern the advertisement of medical products, devices, and health-related services on our platform. They are guided by the Pharmacy and Poisons Board of Kenya (PPB), the Medical Practitioners and Dentists Board, and internationally recognized medical codes of ethics

Our goal is to foster ethical, transparent, and patient-centered advertising that upholds the highest standards of professional conduct. Violations may result in ad removal, account suspension, or legal action.

Compliance Requirements

Registration and Approval
  • All Health Products must be registered with the PPB or relevant authority.
  • Advertisements require pre-approval from PPB where mandated; submit proof to Lyttis.
  • Prescription-only medicines and devices may not be advertised to the general public.
Ethical Standards
  • Ads must be objective, truthful, and dignified, per KMPDC Rules.
  • No incentives, free samples, or inducements to healthcare professionals (except as permitted by PPB).
  • Respect medical ethics: No disparagement of competitors or unsubstantiated superiority claims.

Prohibited Content and Practices

  • Misleading Claims: No guarantees of cure, exaggerated efficacy, or unproven testimonials.
  • False Information: Ads must be scientifically accurate; no promotion of unregistered or counterfeit products.
  • Indirect Advertising: No touting via third parties or social media intermediaries, per KMPDC.
  • Targeted Restrictions: No ads encouraging self-medication or targeting vulnerable groups without safeguards.

Lyttis Responsibilities and Rights

Lyttis is committed to maintaining a compliant platform:

  • Monitoring: We review ads for compliance and may request documentation.
  • Enforcement: Non-compliant ads will be rejected or removed without refund.
  • Updates: Terms may be revised; continued use constitutes acceptance.

Lyttis reserves the right to terminate accounts for repeated violations.

Liability, Indemnity, and Governing Law

Liability

Lyttis is not liable for advertiser content accuracy or third-party claims. Use at your own risk.

Indemnity

You indemnify Lyttis against losses from non-compliant ads, including regulatory fines.

Governing Law

These Terms are governed by Kenyan law. Disputes shall be resolved in Nairobi courts.

Disclaimers

Advertisements on Lyttis are intended for informational purposes only and do not replace professional medical advice, diagnosis, or treatment. Patients and consumers are encouraged to seek guidance from licensed healthcare providers before making medical decisions.

  • Content is provided "as is" without warranties of completeness or accuracy
  • Lyttis does not endorse specific products or services advertised
  • Healthcare decisions should be made in consultation with qualified professionals

Enforcement

Violation of these Terms may lead to suspension or permanent removal of advertisements, reporting to regulatory authorities, and/or legal action as permitted by Kenyan law.

  • Immediate Action: Ads may be removed without prior notice for severe violations
  • Account Suspension: Repeated violations may result in account termination
  • Regulatory Reporting: Serious breaches will be reported to PPB/KMPDC
  • Legal Consequences: May include fines, penalties, or legal proceedings

Appeal Process: Advertisers may appeal enforcement actions within 14 days through our compliance team.

Ready to Advertise Responsibly?

Ensure your campaign aligns with these Terms for seamless placement on Lyttis.

Start Your Ad View Advertising Policy

Questions? Contact our compliance team for guidance.